Viksen
Creative
Design meets data
About
Born and raised in Brazil, I have always been wired to build. Whether it's relationships, ideas, or momentum.
I got into web design in high school, long before I understood what positioning or conversion strategy meant. That early curiosity turned into a ten year career in advertising and digital acquisition, where I learned how creativity and data work together to drive measurable growth.
I have led performance strategy across industries including healthcare, finance, tourism, education, and mental health. I have managed large digital budgets, optimized acquisition funnels, and built systems designed to scale.
That experience changed how I see websites.
They are not online brochures, they are infrastructure.
Today, I run a web design and strategy studio focused on helping established business owners modernize their digital presence with intention. I diagnose the real bottleneck first. Then we build strategically around it.
SEO structure. Conversion architecture. Positioning. Automation. Creative direction. Every decision has a purpose.
My work is for founders who are good at what they do but know their digital presence has not kept up.
When your website reflects your authority and works behind the scenes to support growth, everything shifts.
Photography
The Creative & Analytical Marriage
The passions
Sunsets
My kid
Yoga
We diagnose the real bottleneck before designing anything.
my approach
Strategy First, Always.
Every visual decision is backed by positioning and data.
Creative That Converts.
Your website should automate, attract, and scale, not just sit pretty.
Built for Leverage.
We elevate how you show up online so your digital presence matches your expertise.
Modern Authority.
This IS for you if:
You’ve been in business a while but your website no longer reflects your level.
You’re tired of relying solely on referrals to grow.
You know your digital presence should be working harder than it is.
You want strategy and execution, not just a pretty template.
You’re just launching and still unsure of your offer or direction.
You’re looking for the cheapest option and someone to just execute your vision
You want design only and aren’t open to strategic changes.
You’re not ready to invest time into refining your positioning.
